Pac 12 Football Teams Direct TV
Is Direct TV punting on the Pac 12 Network? That is the question most Direct TV customers who are Pac 12 football fans want to know. What is the holdup on Direct TV failing to offer the Pac 12 Network? Sure, It comes down to money! The difference is: How much will Pac 12 Networks make vs how much will Direct TV keep.
Going into the 4th week of football Pac 12 football fans just want to see the games. How many fans have already bailed out of their Direct TV agreement or suspended service? We may never know the exact figures. Will there be a mass exit now?
But if you are a Pac 12 football fan and a Direct TV customer – What will you do?
Dear Pac-12 fan,
It was another fantastic weekend of Pac-12 football, with three wins by top-25 Pac-12 teams on Pac-12 Networks.
Unfortunately, once again DirecTV customers didn’t get to see the games.
We have been hearing from tens of thousands of you about how frustrated you are missing these games. We share your disappointment.
Despite your thousands of emails, tweets, calls and posts, DirecTV is tuning out its loyal customers and still refusing to reach a fair agreement.
While we cannot explain it, so far DirecTV, which has always claimed to be the “sports leader,” is simply not interested in offering its customers the Pac-12 Networks. That means fans like you could lose a full season of conference matchups, including Cal at USC and Utah at Arizona State this Saturday.
We find DirecTV’s position baffling. First, the deal we’ve offered DirecTV is fundamentally similar to the deal that has already been accepted by DISH, four of the largest cable companies in the country and more than 40 others. How can a deal that works for all those companies be “unaffordable” for DirecTV, the largest satellite TV provider in the country and the company that built its brand offering every subscriber the “all the sports they crave”?
Second, DirecTV’s claim that the games on the Pac-12 Network are not of interest is absurd. In college football, every game is a big game – something we’d all expect the leader in sports to understand, particularly when it offers its customers Big Ten Network, CBS College and many regional sports networks. While we admire our Rose Bowl brethren at the Big Ten, why shouldn’t Pac-12 fans and alums be insulted by DirecTV’s decision to trivialize the games that matter to them? Just like those Big Ten fans, we want to see every game our teams play.
Put simply, DirecTV is failing its customers and betraying its promise to be the sports leader. Based on the company’s position today, fans will miss out on 20 upcoming conference football games airing on the Pac-12 Networks, nearly half of the season’s remaining conference games, including some of the most compelling rivalries in the country. Fans will also miss out on the 20 hours of in-depth analysis, coaches’ shows and previews that air each week, as well as the 150 men’s basketball games, (nearly 70 percent of all Conference games) including eight tournament matchups, scheduled to air later this year.
We will continue to work day and night to achieve 100 percent distribution for all Pac-12 fans, and we appreciate all you’ve done to help with those efforts thus far. We hope you will continue making your voice heard, but with the distinct possibility that DirecTV fails to recognize the value of offering the Pac-12 Networks to its customers for the long haul you should also consider other providers in your area that offer the Pac-12 Networks. By standing up for your rights as a consumer, you can shape the behavior of the companies, like DirecTV, that are supposed to serve you.
Tell your provider to reach a fair agreement to carry Pac-12 Networks today or switch to one of the more than 40 cable and satellite distributors that does offer Pac-12 Networks in your area
The battle between DirecTV and the Pac-12 Network is heating up even more than before. At risk for viewers is the ability to watch their favorite sporting events, especially football that is so prevalent this time of year. At risk for DirecTV is losing potentially thousands of viewers who may cancel or not renew their deals with the satellite provider as they seek out other providers who have reached deals with the network and will be showing the big games this weekend. At risk for Pac-12 is that their hardline approach in dealing with the situation could ultimately backfire on them.
While Pac-12 has reached agreements with Dish TV and the big cable companies, including Comcast and Cox, as well as almost 40 other cablers, DirecTV is holding out, claiming the cost is too high. Pac-12 is fighting back, arguing that how could it be too much if Dish and the cable companies are willing to pay the price.
The hardball tactics by both sides could result in one or both entities being very unhappy. For example, if Pac-12 can stir up the fans enough to really leave DirecTV, the monetary loss could hurt the satellite company deeply. On the other hand, the longer the negotiations draw out and the more important games pass, the better the chances are that DirecTV could pass on Pac-12 altogether, at least until the price comes down. If that works, that could endanger Pac-12′s power when they have to renew with the other providers.
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