Pac 12 Football Teams Direct TV
“We are working on it. We are working on it daily,” Gary Stevenson, chief executive officer for Pac-12 Networks, said of the negotiations.
He wouldn’t predict whether a deal gets done before Thursday afternoon, when the network airs its first football game at the University of Utah, or by Saturday night when it televises the University of Washington contest with San Diego State.
Pac-12 football games scheduled to air on other channels, such as ESPN and ABC, will be available on DirecTV and are not affect by these talks.
Meanwhile, fans clearly want the new conference network to strike a deal with DirecTV and many of them are using social media to apply pressure as consumers.
“I think the fans are driving the conversation,” Stevenson said. “It is clear that each day that goes by they are getting more interested and more passionate. There’s a sense of urgency. I have to believe people hear them because it’s so loud.”
The Pac-12 conference is fomenting things a bit, too, with its Channel Finder. This is an online page where fans can learn which cable and satellite services in their neighborhood carry the network. If theirs does not, the site provides links for fans to send an email or Tweet to the provider requesting they carry the network.